The Renault Range of Electric Vehicles (Image: Renault)

First UK TV EV advert

I saw my first UK TV advert for an electric car this week, a Nissan LEAF:

Car manufacturers are notoriously reluctant to advertise electric cars, perhaps because they don’t feel that the resulting sales (which, let’s be honest, will be smaller than an equivalent fossil car for some time to come) justify the high costs. It is therefore refreshing to see one on TV – even if it was late at night on a satellite channel. Who knows, maybe Renault will be next with one for the Zoe – fingers crossed!