Renault ZOE and Renault’s ‘The Bump’ show stand concept scoop Red Dot ‘Product Design 2013’ Awards

Renault Zoe 2013 (Image: Renault.com)
Renault Zoe 2013 (Image: Renault.com)

At a ceremony on July 1, Renault ZOE was presented with the ‘2013 Red Dot Product Design Award’ which figures among the design world’s most prestigious international prizes.

A 37-strong jury of international experts looked at 4,662 entries for the 19 different categories and chose Renault ZOE for the ‘Red Dot Product Design 2013’ laurels. ZOE is the third Renault model to secure the award, after Mégane II in 2003 and Twizy in 2012.

Renault’s new ‘The Bump’ stand concept, which has proved a hit with visitors at recent motor shows, was also singled out by the jury for an award.

On July 1, Renault ZOE was presented by the Red Dot Award jury with the ‘Product Design 2013’ award in the Electric Passenger Car category at a special ceremony at the celebrated Essen Opera House’s Aalto Theatre in Germany.

This year, the jury was asked to study 4,662 entries for 19 different categories.The jury members were impressed by the powerful sense of innovation exuded by ZOE.

Red Dot founder and CEO Professor Peter Zec observed that success in business today is closely linked to design skills:

“The winners of the ‘Product Design 2013’ Red Dot award are the protagonists of a highly developed design culture and design industry. These days, it is becoming increasingly difficult to distinguish between well-designed products. It is often only in the details that the special qualities become apparent. However, those product creations that pass the test before the critical eyes of the international Red Dot jury will not disappear into the crowd and will be able to fend off global competition.”

First organised in 1955, the Red Dot Design Awards have carved out a reputation on the international scene as a benchmark for design quality. Organised by the Design Centre Rhine-North Westphalia, it is one of the most coveted international competitions of its kind. ‘Red Dot’ awards are recognised across the world as one of the most sought-after endorsements of quality in the field of design excellence.

From July 2 to 28, the Red Dot design museum will host its traditional exhibition of award-winning products. In the ‘Design on Stage – Red Dot Product Design 2013 Award Winners’ section, design enthusiasts will be able to inspect the latest trends at close quarters. Indeed, visitors are actively encouraged to handle exhibits in the unique setting of the Red Dot Design Museum. This will allow them to have a hands-on contact with the design thinking that helped Renault ZOE to earn its reward.

Renault ZOE has been on sale in France since the end of 2012 and is currently marketed in most west European countries

First used for the Paris Motor Show in 2012, Renault’s ‘The Bump’ show stand concept was also rewarded with a ‘Product Design 2013’ prize by the Red Dot Award jury, in the ‘Trade Fair Stand’ category.

The generously spaced, animated approach to the presentation of the new Renault strand creates a vivid atmosphere that envelops beholders and adequately represents the brand values of motion and change,” said the Red Dot jury.

The design concept is inspired by a value that all cars on display on the stand have in common motion. The idea was to translate the feeling of motion to a stand. Featuring two hills and a concentric vehicle layout, the concept cars or new vehicles spin on rotating platforms at the top. Depending on where viewers are standing, the vehicles can consequently be seen from different sides. The sensation of motion created by this three-dimensional layout is further enhanced by the floor and ceiling lights, with balls of light subtly changing colour.

The new Renault stand was designed for use at international motor shows around the world, including those in Geneva, Shanghai and Frankfurt.