Renault expands its electric vehicle-only stores to another location

Some of the legacy automakers who are really serious about electric vehicles are also trying to address the issues that come with selling both electric and gas-powered cars at dealerships.

Renault is exploring electric vehicle-only stores and after a successful pilot project in Stockholm, it is now opening a second location in Germany.

It can be difficult for dealerships to sell both electric cars and gas-powered vehicles at the same time since the strengths of one are often the weaknesses of the other.

Car dealers are incentivized to sell what they have on their lots and since that’s currently mostly gas-powered vehicles, they don’t put a lot of effort into selling EVs.

Renault lineup – from left Twizy, ZOE, Kangoo Z.E., Master Z.E.

That’s partly why Tesla decided to bypass the dealership model and operate its own stores.

They were proven right by a few different studies of the electric vehicle buying experience. Most recently, one found that electric car adoption is slowed down by ‘dismissive and deceptive car dealerships’.

Now Renault is trying an approach similar to Tesla’s in Europe.

Earlier this year, they opened a ‘Renault Electric Vehicle Experience Center’ in Stockholm, Sweden.

The program was apparently quite successful as Renault reports that it attracted “more than 14,000 visitors in the first three months.”

The French automaker is now announcing that it is expanding the program to a second location – this time in Berlin, Germany.

Read more: Electrek via Fuel Included News

Renault invests over $1 billion to accelerate electric vehicle production in France

With the success of the Zoe, Renault has become a leader in electric vehicles in Europe.

Now the French automaker wants to keep the momentum going with an investment of over 1 billion euros to accelerate electric vehicle production in France.

The new plan includes several initiatives.

Renault listed them in a press release today:

  • Introduce a new Alliance electric platform in Douai to create a second Renault electric vehicle production site;
  • Double ZOE production capacity and the launch of a new ZOE at Flins, the only ZOE production site in the world;
  • Triple electric motor production capacities at Cleon and introduce a new generation electric motor from 2021.
  • Invest in Maubeuge for the production of the next generation of the Kangoo family, including the electric utility vehicle Kangoo Z.E.

Carlos Ghosn, Chairman and CEO of Renault, said about the announcement:

“The acceleration of our investments in France for electric vehicles will increase the competitiveness and attractiveness of our French industrial sites. Within the framework of its Drive the Future strategic plan and with the Alliance, Groupe Renault is giving itself the means to maintain its leadership in the electric vehicle market and to continue to develop new sustainable mobility solutions for all.”

Read more: Electrek via Fuel Included News