A new campaign for Renault in Sweden sees its Zoe electric car “write” Jack Kerouac fan fiction for test drivers via artificial intelligence.
According to agency Edelman Deportivo, one of the major obstacles to widespread electric-car adoption is commonly labelled “range anxiety,” or the fear that a vehicle has insufficient range to reach its destination. So the effort aims to show how far a Renault can go in a single charge, by showing a car going where no other has gone before — by turning automobile into “author.”
The “Written by Zoe” promotes the Zoe, which has a 400km range. The brand obtained permission from the the estate of Jack Kerouac to write authorized fan fiction stories based on the themes and style of writing of his novel “On the Road” (which celebrates its 60th anniversary this year).
The “stories” are entirely composed through live driving data from Stockholm test drives in the Zoe, with the help of AI-technology. The idea is that, by analyzing “On The Road” and using the car’s internal and external sensor data to turn it into contextual storylines, the system writes unique stories for each driver.
We’re all pretty clued-up about the benefits to zero-emission driving these days. Not only do electric cars help to improve air quality, lower your SMR costs and bring a reduction in BIK tax bills, they also deliver huge savings by not relying on fuel. According to many experts, we are now getting very close to … Continue reading Renault Zoe vs rivals – cost analysis→
It’s just like the original Zoe, but this version of Renault’s electric car goes on and on. Portugal, Renault, and electric cars are becoming indivisibly linked in my mind. I test drove the Renault Fluence in Lisbon in November 2011, and then the Renault Zoe a few miles up the coast in March 2013. I … Continue reading 2017 Renault Zoe review: A cure for range anxiety→
Renault pioneered the development of electric vehicles in Europe, and leads the European electric vehicle market today. The vehicle batteries are rented to customers, and have been since release of Renault’s very first electric vehicle. In this way, Renault keeps full control over the whole battery lifecycle, which is advantageous not only to customers but … Continue reading Renault optimizes the lifecycle of its electric vehicle batteries→
Fife-based eRally Motorsport have built the first electric rally car, a Renault Zoe which is charging into Formula 1000 in 2018. The prototype car will be used in junior rallying, for 14 to 17-year-olds, after being tested in the senior division this year. Thanks to help from Business Gateway Fife, eRally, which is based just … Continue reading ELECTRIC RALLY CAR SPARKS SUCCESS→
While the LEAF from sister brand Nissan continues to grab all the headlines associated with it being first to the party, the ZOE has built itself a loyal following since the car’s launch in 2012 and was the best-selling electric car in Europe in 2015. What is it? The latest version of the Renault ZOE … Continue reading Taster test of the new Renault ZOE→
Europe began 2017 with solid growth of plug-in electric car sales, up 31% year-over-year according to the EV Sales Blog report. In total, roughly 19,000 units were sold, which is not only the best January ever, but also one of the better months ever. Renault ZOE took an early lead with 2,602 sales (up 80 … Continue reading Renault ZOE In Charge of January Plugin Sales in Europe→
The Renault-Nissan Alliance has announced a partnership with autonomous vehicle services company Transdev which will see a fleet of self-driving Renault Zoe models hit the streets. In a statement, the two automakers said that they will collaborate with Transdev to develop a modular transportation system that enables clients to book vehicles and for mobility operators … Continue reading Renault-Nissan To Test Fleet Of Autonomous Zoes In Paris→
Crazy electric Renault ZOE e-sport concept has 456bhp, four-wheel drive and extreme weight saving Renault has a history of using its Renaultsport department to create crazy concept cars, and at this year’s Geneva Motor Show the company has followed up the mad Espace F1 and Twizy F1 with a new ZOE concept using the firm’s … Continue reading Renault ZOE e-sport concept whizzes into Geneva 2017→
News and comment on the Renault ZOE electric car – quiet, lively, and non-polluting for £300 per month including fuel.