Autocar has a recent article where Renault marketing boss Stephen Norman talks about Renault’s disappointing EV sales globablly, and the marketing planned for Zoe: “We need to communicate the autonomy of the vehicles, and let people know more about what they can do. I think people invent constraints the cars don’t have.” “Our next task … Continue reading Marketing Zoe Silently
As we reported a while back, the French Industry Minister Arnaud Montebourg took a test drive in a Zoe and admitted to somewhat exceeding the speed limit, despite the presence of numerous journalists. This has inspired the French satire website LoboFakes to create a poster to mark the occasion in the style of the street … Continue reading The Fast and the Furious: Paris Drift
A surprise Christmas present arrived this week, slightly late for Christmas – a scale model of the production version of the Zoe, courtesy of Renault. It came out of the blue, without warning. It is quite different from the Zoe Concept available to buy from the ZE shop. It came with a message: “On behalf … Continue reading Scale Model Zoe
A Happy Christmas, Joyeux Noël (Joyeux Zoel!), Fröhliche Weihnachten and Feliz Navidad to all prospective Zoe owners! And Seasons Greetings especially to all visitors to this site, for contributing and making it a success. We recently passed the milestone of 20,000 visitors – a major achievement for a new site. We will continue to improve … Continue reading Happy Christmas and Joyeux Noël!
It is reported in Les Echos that the launch of the Zoe has slipped again. This week the Renault group is quoted as saying that the launch will be: “mass market in spring 2013” in France, which will be later expanded to other countries in Europe “during the second half of the year” However, when … Continue reading New Delay for Renault Zoe