Fleet decision-makers attending this week’s Fleet World Fleet Show at Silverstone are to get an early opportunity to drive Renault’s first bespoke 100% electric car, the ZOE.
The model is the flagship vehicle of the French brand’s four-strong fully electric vehicle range and is intended to provide a stylish, affordable and incredibly versatile vehicle that’s practical for both fleet and private buyers.
ZOE’s official NEDC range is 130 miles and the model also offers an attractive OTR price from £13,650.
Visitors at the Fleet World Fleet Show on Wednesday 24th April at Silverstone will have an ideal opportunity to put the car to the test on both the iconic Grand Prix and Stowe racing circuits.
In addition, Renault will provide visitors with an early opportunity to drive the New Clio, which was launched at the Paris Motor Show and offers a significantly updated range of petrol and diesel engines to deliver low fuel consumption with enhanced performance.
And with the rest of the Renault range – including the Twizy 100% electric urban compact two-seater – on display or available for test-drives, along with vehicles from a further 20 manufacturers, the Fleet World Fleet Show provides fleets with an unparalleled chance to assess the latest company cars.
French Member of Parliament got the keys of his ZOE (Image: Renault)
In December it was reported that the French Minister of Industrial Recovery, Arnaud Montebourg, was presented with the keys to the first delivered ZOE. This week on the Renault ZE page on Facebook it was announced that the French environmentalist Member of Parliament François-Michel Lambert got the keys of his brand new Renault ZOE.
Clearly the ZOE has become a bit of a (fashion?) icon with French politicians – perhaps that’s a good thing as it should certainly raise its public profile.
Renault Amiens – Inside the new program c@re (Image: Renault)
Renault is pursuing excellence in its relationship with customers by rethinking the whole customer experience – before, during and after a purchase. The aim is to offer customers a seamless experience from the Internet to the physical retail network. This ambitious global program – named C@RE inside the company – includes all the Sales & Marketing business lines involved in customer experience. Delivering on a new customer promise, C@RE will be rolled out across Renault’s global network between now and end-2016.
The C@RE program is focused on customers and their behavior and expectations in terms of sales and after-sales service. It was developed in response to two main findings:
Customers demand increasingly high standards, often based on their experience in other retail sectors,
The widespread use of digital media in all areas of life is changing behavior and expectations all over the world. A total of 94% of customers browse the Internet before coming in to a dealership.
A seamless, integrated customer experience
To satisfy these new expectations, Renault has set up a smooth, continuous link between digital interfaces and the physical retail network. Called C@RE (for Customer Approved Renault Experience) internally, this integrated program incorporates the three key moments in the purchase experience: conquest, conversion and loyalty. The program offers customers:
Easy-to-access information about the brand and products online, on www.renault.com, on the www.renault.country sites, and on social networks,
A richer, interactive, innovative customer experience at dealerships, where the quality of the relationship with sales assistants and service advisors is a priority,
Loyalty offers tailored to their profiles and vehicles.
C@RE offers customers a seamless experience where there are no boundaries between the virtual and real worlds. Customers can now move from one phase to another without losing information or contact. This saves time and simplifies the relationship between customers and the brand. Customers no longer have to explain what they are looking for to a new person each time.
The C@RE program consists of 40 projects. The most visible projects for customers are the 3D configurator, the My Renault customer personal space portal, the Renault Stores, behavioral training for technicians and sales staff, the Customer Promise, touch tablets, and Pit Stop Servicing.
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An organized, clearly laid out showroom
The Renault Stores have a clear, intuitive layout, which showcases the products and services on offer. The layout includes:
A Renault Road that takes customers from the entrance to a welcoming area, where they can get information about the brand and its products, have a cup of coffee, and check their emails over a free WiFi connection.
Themed areas (New, Passion, Renault Z.E. Electric Vehicle, Sports, Family, etc.), which are very visible, so customers can find their way around more easily and wander freely between the vehicles.
An accessories area that showcases the range of accessories and promotes seasonal offers: e.g. snow chains in winter, or bike racks in summer,
A delivery area that makes the handover a special moment, because buying a new car is an important experience for customers.
Anyone who has read Bill McKibben’s rather scary summary of the current climate change situation – Global Warming’s Terrifying New Math – will be interested to learn of developments since. Bill has been busy creating a grass-roots organisation to campaign against fossil fuel use (350.org) and has written a new call to action: The Fossil Fuel Resistance.
He also has a movie coming out telling the story of the fossil fuel divestment movement and related issues called Do The Math – here’s the trailer:
Your one stop source for news and updates on the Renault ZOE. For the latest prices and deals with free charging visit FuelIncluded.com.
