Human Extinction By Mid-Century?


In this thought-provoking presentation Guy MacPherson, award winning conservation biologist and Professor Emeritus University of Arizona, gives his assessment of the current global situation. His forecast is, to be honest, very depressing!

The talk is in two halves. The first half is the bad news – a detailed run-through of the most recent research papers published on climate change. The following is a summary quote:

“Methane release will accelerate exponentially, release huge quantities of methane into the atmosphere and lead to the demise of all life on earth before the middle of this century (2031 for the Northern Hemisphere)”

As if that wasn’t bad enough, the second half is the ‘good’ news – the global economy will collapse and, if we’re lucky, it will happen fast enough and therefore CO2 emissions will reduce fast enough, that we may avert the worst climate change outcomes:

“Only economic collapse can prevent runaway global climate change and allows for continued persistence of our species on this planet”

It ends with an exhortation to each of us as individuals to change our ways and adopt a sustainable lifestyle.

Although his predictions are dire, from what I’ve learnt studying climate change his views are based on valid data so he appears to me to be on solid ground, at least for the first half of his talk. If anyone can see any flaws, however, please comment (if only to reassure that things aren’t really as bad as he says!).

Enjoy – but you have been warned!

Marketing Zoe Silently

Stephen Norman Presenting the Renault Twizy (Image: Renault)
Stephen Norman Presenting the Renault Twizy (Image: Renault)

Autocar has a recent article where Renault marketing boss Stephen Norman talks about Renault’s disappointing EV sales globablly, and the marketing planned for Zoe:

“We need to communicate the autonomy of the vehicles, and let people know more about what they can do. I think people invent constraints the cars don’t have.”

“Our next task is to get up off our backsides and sell them, not talk about what we’re going to be doing in 2030. There are so many messages to transmit on the electric car; we need to make the push.”

Renault will launch the Renault Zoe with a campaign centred on the silence of the drivetrain, a theme it will use for all of its electric cars. While Norman admitted people won’t buy them solely because they’re silent, it’s a quality that suggests engineering excellence and efficiency.

“People need to drive it, too. It’s ever so quick, and the brakes are very powerful.”

The Fast and the Furious: Paris Drift

The Fast and the Furious: Paris Drift
The Fast and the Furious: Paris Drift (Image: LoboFakes.com)

As we reported a while back, the French Industry Minister Arnaud Montebourg took a test drive in a Zoe and admitted to somewhat exceeding the speed limit, despite the presence of numerous journalists. This has inspired the French satire website LoboFakes to create a poster to mark the occasion in the style of the street racing film ‘The Fast and the Furious: Tokyo Drift‘ but this time starring Montebourg and the Zoe (in suitable racing paintwork).

So who will be the first owner to really pimp their Zoe, I wonder?!